Painthouse entwines beautiful rich colours with clever science to create non- toxic; vibrant paint. We were tasked with creating Painthouse’s 2018 brand launch. Our brief was to embody the Brand’s fresh ethos and create an immersive experience to both inspire and inform Painthouse’s guests. The event embodied the idea of playfulness and took guests on journey through the brands colour book showcasing the different colour capsules through a series of immersive spaces.
Within East London’s Wimborne House the launch combined visual experience rooms, lighting, sound, food and entertainment – ‘a union of the senses’- creating a meaningful, rich experience. Through bespoke scenic construction we created six interactive stations, with each ‘station’ embodying one of Painthouse’s colour capsule ranges such as ‘Luxe’ ‘Fresh’ ‘Pastel’ & ‘Neutral'.
The ‘stations’ were distributed throughout the space, allowing guests to explore the space and fully immerse themselves in the product and the Painthouse brand. The stations included; a ’Luxe’ area featuring luxury armchairs in rich colours and dressed with velvet cushions, a ‘Fresh’ station inspired by beautiful, bright colours in nature, all displayed in a flower stall and the ‘Pastel’ station which took the form of an ‘old school’ sweet stand.
Introducing the experts, specialists and technicians that made this event spectacular. Their precision and attention to detail is what made this event successful.