DIOR, COVENT GARDEN STORE
Dior in Covent Garden is the essential trend destination for beauty lovers.
It offers a complete make-up collection, exclusive products, bespoke services and exceptional events. To promote Dior’s J’adore fragrance – the perfect Mother’s Day gift – the boutique asked us for a beautiful installation that would inspire love and affection. It’s the kind of brief that Veevers Carter was born to deliver.
Floral Designer, Donaldo Radovich, installed a beautiful dressing to the façade of the boutique. Inspired by the J’adore fragrance, the display included full-height floral columns and a floral plinth displaying an oversized bottle. In addition, a master engraver was available over the Mother’s Day weekend to personalise every bottle of fragrance.
Veevers Carter puts thought, time and care into creating floral displays that perfectly reflect the brief. For this project, the flowers we chose were inspired by the notes of the fragrance. They included fresh jasmine, roses, peonies and hydrangea in a sumptuous mix of creams, apricot and white.
varieties of flower
Introducing the experts, specialists and technicians that made this event spectacular. Their precision and attention to detail is what made this event successful.