The Brief
Following Gold Medal success in 2016 Event Concept | Veevers Carter were appointed by RHS to produce an ambitious experiential activation at the RHS Chelsea Flower Show 2017.
Our brief was to create a visually impactful exhibition stand which engaged attendees and enhanced their experience. The stand needed to convey key brand messages of RHS and match the immersive and elaborate designs being showcased each year at the show.
The Delivery
The end-to-end production, saw the Event Concept | Veevers Carter group work across every element from conceptual design and brand messaging, to onsite project management and planting.
Working closely with the RHS to understand their overall objectives, our holistic approach enabled us to create a bespoke exhibition stand that increased their share of voice and redefined their presence at the flower show.
The Response
Clare Greene, Deputy Show Manager for the RHS Chelsea Flower Show commented: “For us, it was key that the finished exhibit enhanced our charitable purpose. We wanted a partner who could encapsulate the full and rich experience of the exhibition, helping us promote the value of gardens in society, and we could not be more pleased with the design Event Concept | Veevers Carter have produced”.
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