SKY VR, 'Hold The World' Launch

Bringing Natural History to life


The Brief

Sky’s new virtual reality experience, Hold the World, offers the unique opportunity of a one-on-one audience with the world’s foremost natural history broadcaster, Sir David Attenborough.

Sky appointed Event Concept to produce the launch event within the Natural History Museum’s Hintze Hall. The event included a panel discussion with Sir David, Gary Davey of Sky and Dan Smith & John Cassy of Factory 42.


The Delivery

Working with Sky’s VR team we provided technical production for the exclusive press preview.

Our designers and technical teams highlighted the museum’s historic Hintze Hall; providing staging, lighting, video and audio production. These elements combined to create an unforgettable unveiling of Sir David’s 3D likeness; digitally made with footage from over 100 cameras.


The Inside Story

Sir David said of Hold The World, which was produced by immersive content studio Factory 42:

"I am delighted about what users can learn and discover from the Natural History Museum’s treasures in this new VR experience - it really is one of the most convincing and bewitching experiences that the world of technology has yet produced" 

View the Experience

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