Roger&Gallet - #DistillingHappiness Campaign
Bicycles & bouquets
The release of any Roger&Gallet fragrance is a joyful occasion and one that ought to be celebrated. For the UK launch of their new Eau de Parfum, Fleur de Figuier, the famous brand turned to us.
We were tasked to design and produce a three-day campaign that would spread happiness among the people of London. The theme? #DistillingHappiness.
How do you spread happiness in an elegant and memorable way? We arrived at the answer on two wheels.
Firstly, we adorned beautiful vintage bikes with stunning floral arrangements that reflected the brand colours. Then we took them into the city, handing out bespoke floral bouquets intertwined with samples of the fragrance.
Garnering social media attention was key to this campaign, with the hashtag #DistillingHappiness playing an important part in the branding of the bicycles and bouquets.
Responses on Twitter and Instagram were uniformly positive, with users writing:
“Yayyy flowers. Wonderful for spreading happiness”
“I just got given a beautiful posy of dreamy roses and peonies by #Roger&Gallet Thank you!”
The fragrance is described by Roger&Gallet as precious, intense, sensual, fresh and relaxing. Our floral design team used their expert knowledge to create beautiful bouquets and displays that would evoke all these qualities and feelings visually and aromatically.
"We are really pleased with how the campaign went so thank you very much to your whole team for all your great efforts!"
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