NEW COVENT GARDEN FLOWER MARKET & VEEVERS CARTER

'BEHIND EVERY GREAT FLORIST'

RHS CHELSEA FLOWER SHOW

The Brief

In a prestigious appointment, Veevers Carter and Event Concept were approached by the New Covent Garden Flower Market to design their debut exhibition stand at the RHS Chelsea Flower Show 2016.

Our brief was to illustrate how the Flower Market is ‘Behind every great florist’, and has been an essential part of London life, flowering London for centuries.

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THE DELIVERY

Six months of planning, 35 specialists and 10,000 stems...

The exhibit was a 360° floral art installation bringing to life the deep-seated bond between the Flower Market and its florists. A show-stopping tribute to HM the Queen on her 90th birthday.

The exhibit exceeded all expectations, leading to one of the most iconic images of the RHS Chelsea Flower Show to date.

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The Market Side

A three metre high wall of black flower buckets, iconic symbols of the Flower Market, overflowing with flowers and foliage from around the world, in a refined palette of green and white, represents the bustling and vibrant trading environment of the Flower Market.

This is where the industrial environment of the market contrasts with the natural beauty of the product.

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The Florist Side

Erupting spectacularly from the centre in a riot of colour is a work of modern sculptural floral art. The iconic Queen's head re-imagined as a layered, scented tapestry of flowers set against a white backdrop. A floral tribute to Her Majesty the Queen on her 90th birthday, this represents the exquisite craft and creativity of London's great florists.

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Testimonial

"We were blown away by the Veevers Carter design for the Flower Market’s first foray into the world of Chelsea."

elen Evans, Director of Communications - Covent Garden Market Authority

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