The Brief
With a bold mission to inspire, educate and connect its audience, QuickBooks Connect is a large-scale conference run by Intuit, the company behind leading accountancy software, QuickBooks.
Intuit wanted the 2018 UK event to be different. To reinforce QuickBooks’ unique value, it needed to be edgy and innovative, with creative spaces to allow networking and relationships to flourish. Intuit turned to Event Concept to expand on this vision and to bring the experience to life.
The Delivery
The awe-inspiring Printworks, a former print factory, was chosen to host over 1250 delegates.
Our lighting, audio and video experts transformed the cavernous venue, which had no existing infrastructure, to create a conference that immersed delegates in the Quickbooks brand and paved the way for a memorable exchange.
Our designers and craftsman created a series of integrated exhibition stands for both Intuit and key sponsors such as Paypal, 9 Spokes and HMRC.
The Experience
With its ultra-modern but minimalistic concept, the experience uniquely brought the entire accountancy ecosystem together.
We created an immersive flow from the moment attendees entered, enabling them to engage with sponsor brand activations but with a constant reminder that it was QuickBooks event, through highly integrated event elements including intelligent lighting, technology and branding.
The Inside Story
Keynote speakers included; former England football international Gary Neville, entrepreneur Jo Malone and co-founder of NotOnTheHighStreet.com, Holly Tucker.
The two day event culminated in an exciting and theatrical after-party with performances by outstanding local musicians.
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