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Healthy London Partnership
The Great Weight Debate Roadshow
VARIOUS LONDON LOCATIONS
The Brief
The Healthy London Partnership approached us to create an experiential six day roadshow across the capital for the NHS ‘The Great Weight Debate’ campaign.
The goal was to create an interactive pop-up experience that engaged the public with the campaign, raising awareness of childhood obesity, and encouraged them to fill out a survey.
The Delivery
The roadshow included eight London locations over six days, from Croydon to Waltham Forest.
Built round an urban allotment theme, the pop-up included interactive activities for children, while hosts engaged with parents about the issue; inviting people to fill out an NHS survey.
The Response
The event was a positive and successful campaign with thousands of surveys filled out and even more people engaged.
The responses called for more affordable and accessible sporting facilities across London and for better educational resources around healthy living and healthy eating.
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