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Nakheel Properties Exhibition Stand
Luxury and The Waves
ExCeL London
The Challenge
Create a show-stopping presence that really made waves for a high-end waterfront property specialist, at a venue nowhere near the sea.
A stunning platform to drive brand awareness and attract warm leads at the Property Investor Show, ExCeL London.
Our Solution
A powerful visual identity inspired by the simple concept of ‘waves’ to reflect the luxury and sophistication of premium waterfront living.
Our stand construction used exquisitely crafted wooden fins to create wave-contoured feature walls to surround the Dubai Island centrepiece with the magic of water and a bold statement about quality of construction and design. A wave-inspired lighting installation added drama above to deliver maximum impact.
The Experience
Our motor-controlled lighting installation high above brought the waving aesthetic to life and attracted visitors to approach the stand, where luxurious furniture and greenery invited them to engage.
Cocooned by our wooden wave-contoured walls and neutral palette the Dubai Island waterfront property centrepiece became the natural highlight. So much so, that many visitors couldn’t help taking pictures.
The Numbers
