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London Business School Festival of Minds
Bringing People Together
LBS Campus, Regent's Park
The Challenge
To combine the equity of two well-known events into one new “Festival of Minds” brand, and bring together the LBS family: alumni, business leaders and thinkers for a 3-day celebration of learning and togetherness.
Our Solution
A comms strategy that would seamlessly establish the evolution from the original ‘Reunion’ and ‘ReConnect’ brands to that of the new ‘Festival of Minds’ umbrella.
Driving engagement and attendance from far flung corners of the globe to a re-imagined campus that would set the scene conducive to reconnection, reminiscence, and inspiration for some of the brightest brains in business.
The Experience
Flags, food trucks, bunting and grassy areas brought the ‘festival’ feel, with deck chairs and soft seating encouraging guests to reignite connections and friendships between more serious talks and workshops.
Our live artist crafting a ‘Festival of Minds’ mural, and an interactive message wall supplied real talking points, while powerful branding throughout drove familiarity with the evolved event identity. Setting the bar high with a strong template for this annual gathering.
