Legends of Football

Celebrating Stevie G


The Brief

The Premier League’s Legends of Football annual fundraiser, which has run for over two decades, has raised more than £7 million for music therapy charity Nordoff Robbins.

In 2017 we were excited to continue our long standing creative production of this extraordinary event. Our brief was to create a glamorous evening for the prestigious guests whilst ensuring the event raised vital funds for an inspiring charity.


The Delivery

The event rebranded in 2016 from its previous incarnation as The HMV Football Extravaganza, our challenge was to build on our rebranded design from the previous year whilst taking the event to new heights. We returned to the majestic Great Room at the Grosvenor Hotel, which is one of the largest ballrooms in Europe, and transformed the room over the course of a one day build.


The Inside Story

In 2017, the most prestigious charity event in the football calendar celebrated the achievements of Liverpool and England hero Steven Gerrard.

Widely regarded as one of the finest footballers that England has ever produced, not just as a player, but as a leader and captain of his club and country, Steven Gerrard embodies the best of English football.


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