• Le Vian Fashion Show - Tower of London

    Le Vian Jewellery Showcase

    Diamonds Are Forever


The Brief

The internationally renowned fine jeweller Le Vian called upon Event Concept to create a glamorous showcase at the Tower of London.

The celebration marked the 10th anniversary of Le Vian's partnership with the Signet Group’s Ernest Jones stores. The event needed to showcase Le Vian’s sparkling fine jewels, and include a nod to the brand’s rich history that dates back to the 15th century.


The Delivery

Event Concept set up the space with a pristine white catwalk, flanked by tables dressed in crisp white tablecloths, and a backdrop of branded event elements.

Sumptuous purple and blue blooms with elegant silver candlesticks added pops of colour and sparkle, complementing the iridescent jewels worn by the models and displayed in our bespoke glass cases around the room. 


The Inside Story

Collectors and influencers enjoyed a private tour of the Crown Jewels in the Tower of London, before being shown the Le Vian family's private collection, which included heirloom jewels dating back to 1501.

Le Vian Fashion Show - Tower of London


"We are thrilled with the success of this event. Everyone had such a great time and enjoyed viewing and trying on our newest spring styles. Guests lingered and hardly wanted to leave as the evening drew to a close.”

CEO Eddie Le Vian

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