The Brief
Konica Minolta Marketing Services (KMMS) launched its new global ‘We get closer’ proposition at the Tate Modern. The company turned to us to create a professional and stylish launch event for 150 key clients. Named Adapting to the ‘never normal’ world, the event showcased research and insights on the challenges faced by marketers today, demonstrating the company’s new proposition.
The Delivery
Set on Level 10 of the Blavatnik Building at the Tate Modern we transformed the space using bespoke staging, branding and custom furniture.
Our production teams ensured a seamless and technically flawless event which was a truly engaging experience for attendees. Main presentations were followed by insightful breakout sessions focusing on different services offered by KMMS.
The Inside Story
The event panel discussion Brands in the ‘never normal’ was chaired by Campaign’s Trends Editor Nicola Kemp.
The panel covered everything from the role of the CMO, outdated stereotypes, and soft skills needed to win in the current climate. Panellists included Paul Foster - Senior Director, Creative Content, at Getty Images and Sissel Gynnild Hartley – Senior Brand Strategy Manager at The FA.
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