KAT VON D: RETAIL ARTISTS CONFERENCE

SOCIAL BUTTERFLIES

8 NORTHUMBERLAND AVE

The Brief

Kat Von D, the beauty brand founded by tattoo artist and model Katherine von Drachenberg, brought together their retail artists for a lively conference to engage in the company’s new product launches.

The event hosted in the grand ballroom of 8 Northumberland Avenue required engaging breakout areas for attendees to learn and interact with the new line.

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The Delivery

We designed and built ‘social zones’ for attendees to take on key branding messages and immerse themselves in the product line.

One area was home to an Instagrammable sunflower wall with props made from large foam board cut-outs of the Kat Von D vegan, plant-derived beauty products.

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The Inside Story

Even though brand ambassador and artist Jackie Cruz wasn’t at the event, attendees could still have a photo with the star in a booth decorated with her larger-than-life campaign.

Founder Kat Von D, to the delight and surprise of guests joined the conference on a live stream video call from the US.

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