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Kat Von D - Dublin Launch
Deepest Red in the Emerald Isle
DUBLIN - VARIOUS LOCATIONS
The Brief
Following on from our spectacular production of Kat Von D’s London brand launch, agency Kendo approached us to repeat that success in Dublin.
Our brief was to once again create the very unique world of the brand, at both an influencer event at the Smock Alley Theatre, and product launch at Debenhams in Dublin.
The Delivery
Our team set out on the almost 400-mile journey from London to Dublin, while 3000 roses made the journey direct from Holland.
The influencer event saw a Q&A with Kat Von D herself as well as a stylish presented showcase of all the brand’s products.
The Response
Over 1300 people lined the street in Dublin to attend the launch at the Debenhams store. The event was Debenhams second biggest ever make up launch, after London’s Kat Von D launch in 2016.
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