Joules S/S Press Day

Quintessentially British


The Brief

Quintessentially British family lifestyle brand, Joules, is recognisable for quality garments in distinctive colours and prints.

The event we were asked to create for Joules needed to reflect feeling good and embracing a healthy New Year.

In a sea of zesty colour, the brand story for SS ‘17 was told at this press event with fresh British-grown farmer’s market produce accented with quirky floral design elements.


The Delivery

Different themed spaces were designed throughout Fitzrovia's stunning Oui 2 Rooms to profile Joules' different lines; all celebrating the life, colour and vitality of the collection.

From fresh vegetables and allotment props to a juice bar built from fruit crates, it all weaved seamlessly together to create a healthy and refreshing feel. Floral mannequin heads and grass moustaches added some impressive final flair.


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