Women’s online fashion retailer Hush wanted to create a series of pop-up brand environments in Edinburgh and Leeds, in order to connect with its shoppers offline and create lasting relationships.
Both spaces needed the ability to host a series of talks and events during the period, as well as showcase the Hush products in a way that was in tune with its ‘effortlessly chic’ fashion and lifestyle ethos.
We transformed a boutique in the premium shopping destination Victoria Quarter in Leeds, and a gallery space in Edinburgh, into clean and contemporary spaces.
Light wood and lush tropical plants created a relaxed environment for shoppers and a rich immersive extension of the online, successfully bringing Hush and their lifestyle offering to life. We integrated the online element of Hush through the Instagramable living wall backdrop at panel discussions and hashtags on the display area.
Followers of the Hush brand could order merchandise in-store via iPads whilst enjoying the exclusive events; including styling talks, beauty workshops, supper clubs, yoga classes and an evening with top fashion influencers.
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