The Brief
Online travel website Booking.com challenged us to create the world's most sparkly townhouse, for a unique one-off experience available exclusively on Booking.com.
Tasked with bringing to life the creative vision of British fashion designer Christian Cowan by transforming a four-level Soho townhouse into the ‘House of Sparkle’. Guests lucky enough to book a stay for the night were immersed in a truly unique and sparkly experience.
The Delivery
Working with Christian Cowan we ensured each space had a wow-factor, whilst also turning a blank canvas event space into a unique one-off accommodation experience.
Over the course of one day we transformed the exterior of the venue with 36,000 gold sequins and bucket loads of glitter and shimmer on everything from cushions and curtains, to champagne flutes.
Turning a 2,000 square foot, four storey, townhouse into an immersive experience like no other.
The Inside Story
Two guests per night were invited to relax in this magical glitter world and on arrival received a welcome gift of delicious drinks, snacks and sparkly games.
Not only that, guests received a selection of clothes designed by Christian Cowan, who has famously dressed the likes of Beyoncé, Cardi B and Lady Gaga, as well as a glitter make over at a makeover station.
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