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    Hellmann's - Celebrating 100 Years

    The perfect ingredient

    UNILEVER RESTAURANT, 100 VICTORIA EMBANKMENT

The Brief

Hellmann’s recently celebrated 100 years of making the best mayo in the business. They wanted us to produce an internal event that would raise awareness of the brand across the company, sharing its core message with all Unilever employees. 

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THE DELIVERY

New York is the home of Hellmann’s, so we transformed the 8th floor of the Unilever building into a vintage NYC deli. Hellmann’s invited fellow Unilever employees to experience lunch or dinner featuring the brand as a key ingredient. There was even a chance to win a trip to The Big Apple.

The space featured rustic furniture, old wooden crates, hay bales, bunting and fresh ingredients synonymous with Hellmann’s mayonnaise. Veevers Carter provided an abundance of fresh herbs, olive trees and wild flowers, filling the space with an aroma of the outdoors.

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