The Brief
Hearst UK united with the British Beauty Council, No 7 and Covent Garden, to provide the biggest and brightest platform for the British beauty industry.
As we emerge from months of virtual events; press, influencers & other VIPs were eager to discover, explore and immerse themselves in the best of British beauty.
We were entrusted with creating a variety of spaces that reflected each of the brands, with a different look and feel of their own. The stands needed to showcase the latest products whilst encouraging and enticing consumers to engage across a 5 - day showcase.
The Experience
Situated a stone’s throw from Covent Garden, we created the ‘Industry Hub’ nestled on Floral Street, where press, guests and influencers could drop in to discover new brands, experiment with products and discuss the future of beauty with industry experts. No7, Soap & Glory, Clairol, Botanics and Sleek hosted guests offering beauty treatments, massages and 1-to-1 consultations.
From concept to creation, our carefully considered and executed stands and spaces magnificently reflected each brand. Guests sipped on Kombucha and snacked on Candy floss as Industry experts took to the stage to discuss all things 'reimagined beauty', complete with live masterclasses and workshops.
Testimonial
A massive thank you. The sponsors have been so happy with their builds... the event exceeded all expectations!
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Whether you're considering a physical, virtual or hybrid event and experience, we continually push boundaries to deliver experiences that create meaningful connections with target audiences. Get in touch to discuss your challenge, we’d love to help.
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