The Brief
The British multinational retailing company Kingfisher were set to launch its new lifestyle brand GoodHome, aimed at making home improvements cheaper and simpler.
The launch at Olympia London took the form of a three-day Innovation Seminar - themed around leadership, media and capital markets.
As part of this event, Event Concept ensured the lighting, video and audio was seamless throughout, whilst working along the agency Bearded Kitten, who provided design, staging and event management.
The Delivery
Lighting solutions were designed to ensure that the GoodHome products were brought to life on bespoke sets and staging, while certain areas allowed natural light to flood in from the impressive doomed roof structure of the venue.
For informative and in-depth talks from key speakers, Event Concept provided crystal clear audio and video to ensure messages were delivered accurately and succinctly.
The Inside Story
Véronique Laury, CEO of Kingfisher, opened the event, commenting:
“All too often home improvement can be complicated and stressful, a nightmare. That’s why we want to shake things up and do home improvement in an entirely new way.”
Investors and analysts took the opportunity to hear from innovative Kingfisher colleagues and design experts on how this dream is becoming a reality.
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