Fred Perry: A British Icon

70 Years of Subculture

The Design Museum

The Brief

Conceived by Fred Perry and curated by The Design Museum, Event Concept designed and built Fred Perry: A British Icon. The immersive exhibition celebrated sportswear fashion label Fred Perry, highlighted stories behind the brand, showcased key well-known and historical clothing from its archives, and of course the tennis champion who inspired it all.

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The Response

The futuristic exhibit included vintage & contemporary objects. Visitors experienced the apparel design process, accompanied by specially commissioned visuals and film footage to enhance the storytelling. Interactive elements included audio interviews and commentary. Guests were encouraged to get up close and personal with the archival objects, which, whenever possible, were not placed behind protective glass. 

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The Experience

We used our expertise in bringing together brand and venue to design and build an art installation that was a truly informative, entertaining, and innovative experience resulting in a 10% increase in visitors during the exhibition period.

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