F+F S/S Press Day

VIVA CUBA!

MAYFAIR SPACE

The Brief

With the winter fast approaching Maverick approached us for their client, fashion brand F&F, with a relatively short lead time to create our second Press Day event for them.

Profiling their Spring/Summer 17 collection a bright and engaging design was created around a Cuban theme to brighten up a dark London December day.

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The Delivery

With a tight lead time and a tight but engaging space we created custom-made set and staging all around the Cuban theme.

A colourful mosaic tiled element repeated across the venue including a mosaic-effect staircase which provided a focal centre-point connecting the different spaces.

Testimonial

"When Event Concept were initially briefed on SS17, the concept was achieved within 24 hours with both Maverick and F&F thrilled with the feel of event. As with all events challenges there are obstacles but with great communication and dedication to perfection made the end result fantastic."

Claudia King - Maverick

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