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Financial News Awards
Trading & Technology
V&A
The Brief
Media Company Financial News recently revealed a new visual identity and approached Event Concept to give their long running Trading and Technology Awards a fresh look to match their re-brand.
Returning to the V&A for the 2017 awards we started by switching the traditional gala dinner layout in the Raphael Gallery to ensure guests really got that wow factor view when entering the space.
The Delivery
With the new FN logo as a starting point, we chose to emphasize the modern & square design, combined with inspiration from the multi-screen layouts of news desks; to create a design that lifted the event to a new level and showcased the new visual identity.
The set consisted of square backlit graphics panels and one central square projection screen with custom square ratio content; an ultra modern look.
The Response
“Thursday went really, really well. Thank you for making the process so easy and for being so flexible and helpful with my last minute additions! I hope you found everything just as easy as I did, I think everything went to plan and worked as it should so thanks again! Looking forward to working together again soon!”
Lynn O’Sullivan, Dow Jones
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