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    Financial News Awards

    Trading & Technology

    V&A

The Brief

Media Company Financial News recently revealed a new visual identity and approached Event Concept to give their long running Trading and Technology Awards a fresh look to match their re-brand.

Returning to the V&A for the 2017 awards we started by switching the traditional gala dinner layout in the Raphael Gallery to ensure guests really got that wow factor view when entering the space.

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The Delivery

With the new FN logo as a starting point, we chose to emphasize the modern & square design, combined with inspiration from the multi-screen layouts of news desks; to create a design that lifted the event to a new level and showcased the new visual identity.

The set consisted of square backlit graphics panels and one central square projection screen with custom square ratio content; an ultra modern look.

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The Response

“Thursday went really, really well. Thank you for making the process so easy and for being so flexible and helpful with my last minute additions! I hope you found everything just as easy as I did, I think everything went to plan and worked as it should so thanks again! Looking forward to working together again soon!”

Lynn O’Sullivan, Dow Jones

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