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Farfetch Press Day - Sydney
Where Digital Meets Fashion
SYDNEY, AUSTRALIA
The Brief
Farfetch brings together the world’s best independent boutiques online, offering a vast selection of designer pieces curated by some of the most renowned, exciting and unique buyers in fashion.
So when they asked us to deliver a creative concept for their Press Day in Sydney, we knew it had to be extraordinary.
The delivery
A concept was designed and developed for the contemporary and experimental Farfetch brand.
The result was an inventive and fun event, where ‘Digital meets Fashion’. A number of installations were created to display the latest fashion must-haves, culminating in a playful, interactive and engaging experience.
The inside story
The installations included a mesmerising kaleidoscope-inspired video to showcase a new jewellery collection.
In addition, a cleverly faceted mirror-room created artistic and abstract impressions of the most sought after shoe ranges. An iPad wall exhibited Farfetch’s beautifully edited menswear range, allowing guests and the press to be their own stylist for the day.
Feeling Inspired?
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