ESTÉE LAUDER IMMERSIVE DINNER

#AreYouSeeingBlue

SAATCHI GALLERY

The Brief

As part of a product launch campaign, Estée Lauder appointed Event Concept as an event partner for an immersive VIP dinner for social media influencers.

The event was to highlight, in an innovative and engaging format, the healing properties of the Advanced Night Repair Eye Supercharged Complex. They eye cream had been created to combat the effects of blue light from digital devices on the natural rhythm of sleep and skin repair.

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The Delivery

Within West London’s Saatchi Gallery we produced an experiential and sculptural display of neon blue LED lights that hung from the ceiling. Adding to this Instagrammable moment, was the campaign hashtag #AreYouSeeingBlue projected at various points across the space.

Using this as a backdrop, Event Concept produced an immersive dining experience with a table elegantly decorated and projection mapped content delivering key messages for a unique experience.

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The Inside Story

Behind this creative vision was luxury fashion event producer James Tregaskes and talented lighting designer Cecilia Gonzalez. They ensured that influencers from London, New York and Paris, including Ukranian model and entrepreneur Anna Andres, enjoyed the spectacular light display and a memorable evening of fine dining.

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