The Brief
Hosted at the Tate Modern, we were tasked with creating an unforgettable and energetic event for Creative HEAD Magazine’s, Most Wanted and IT List Awards 2022 Grand Final.
For this leading hair styling industry publication, we transformed the Turbine Hall into a glamorous and dynamic arena, setting the stage for the long-awaited event.
The Response
The creativity and subculture roots which are core to the magazine were concretely reflected in our design.
The expanse of the Turbine Hall was used to full effect with our striking lighting design and oversized projections, filling the room and covering the walls with the nominees' great work and beautiful industry content.
The Experience
Seamless organisation and tight production were key to giving the guests and winners their perfect evening. Our innovative approach served to showcase not only the nominees but the industry in general too, and was truly a calendar highlight for our client.
