Bulgari’s Serpenti Launch

Bulgari's Glittering Summer Launch

Brand Experience

The Brief

When Bulgari asked us to launch their latest 'Serpenti' collection, choosing the Serpentine Gallery made perfect sense.

We were tasked with transforming the gallery, to reflect the brand and launch the new collection for this star-studded event. Celebrities and clients alike arrived at the contemporary space for the 'Summer Metamorphosis party', adorned with smoked mirrors and hues of amber.

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The Experience

The evening started at Serpentine North, where guests previewed the new collection, showcased in a bespoke mirrored installation. Guests mingled whilst enjoying delectable canapes & vibrant cocktails between serpent printed backdrops, before crossing the bridge in the golden hour sunlight to the next part of their evening, hosted in the world-renowned Serpentine Pavilion.

The abstract concrete structure became the perfect space to host the party, complemented with atmospheric lighting and Serpent projections. Guests were treated to an exclusive live performance by Becky Hill and danced into the night, during a summer celebration of Bvlgari.

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