The Brief
Launching their newest fragrance, Man Wood Essence, Italian luxury brand Bulgari sought to create a sensory experience to immerse key media guests.
Europe’s highest public garden, 42 Fenchurch’s Sky Garden, was chosen to launch a fragrance which brings together ‘the vitality of the city and the force of nature’. Working with Polar Black Events as a production partner, we brought to life their creative vision through bespoke scenic construction, technical production and floral styling.
The Delivery
Overlooking the city, guests were invited to disconnect from Urban life. We built a maze of foliage and varying pods which created a sensual journey, including an infinity room, an interactive step and repeat and LED walls. Floral styling focused on key ingredients such as citrus fruits and cedarwood and our technical specialists created a dynamic laser display for an evening after party.
The Inside Story
To follow its message of authenticity and as part of becoming a more sustainable brand, Man Wood Essence marks Bulgari’s commitment to reduce its environmental footprint. The perfume bottle — shaped like a modern skyscraper — is made from 90 percent recycled glass.
Guests on the evening included actor Will Peltz, South Korean rapper Jun Jae Won and Lady Kitty Spencer.
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