x UEFA Women's EURO 2022

Pitch View Penthouse

Wembley Stadium

The Brief

In celebration of’s sponsorship of the UEFA Women's EURO 2022, Event Concept were tasked with transforming a corporate box at Wembley Stadium into the Pitch View Penthouse.

Two lucky guests were invited to watch the game and stay the night for a once in a lifetime, money can’t buy experience.

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The Response

Our design was inspired by the beautiful game and fused with the brand. Guests entered the room through a concrete hall, to mimic stepping out onto the hallowed turf of Wembley itself.

The space was designed to be Instagrammable, with bespoke elements included to make the room a feast for the eyes wherever you looked. Soft green carpeting and pitch marking designs across the floor, walls and ceiling worked seamlessly to transform the box into the Pitch View Penthouse. Large mirrors worked to expand the space, whilst stunning imagery of unique football pitches from around the globe were displayed in large format prints on the walls.

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The Experience

The power of experience was fully realised as design and occasion collided. The guests had the best seats in the house to watch the incredible achievement of the Lionesses and were given the once-in-a-lifetime moment that we set out to provide.

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