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BNP Paribas
50 Years of Tennis
The Queen’s Club
The Real Challenge
To celebrate 50 years of their support for tennis, BNP Paribas asked us to serve up the design and build of both a multi-functional corporate hospitality area and a spectator engagement booth, at this year’s cinch Championships at The Queen’s Club.
Our Solution
Running with the ‘50 years of tennis’ theme we created a powerful retro-tennis aesthetic, brought to life across both corporate and spectator spaces. Taking care of everything from creative, venue & stakeholder management, through to logistics and on-site support allowed our client to simply turn up and hold court.
The Experience
Corporate guests were reminded of BNP Paribas’ 50-years of support for tennis at every turn from the bespoke furnishing featuring retro tennis rackets, to the freshly turfed floor. They enjoyed opportunities to work, socialise and watch the tennis in our multi-functional hospitality area blending stylish seating, food-station, and bar. Meanwhile spectators were invited to pick up a joystick and discover the BNP Paribas tennis story by playing the old-school tennis video game, Pong. Game, set and match.
