BARBIE AT BRAND LICENSING EUROPE

INSPIRING POTENTIAL

SAATCHI GALLERY

The Brief

Mattel wanted to showcase the world-famous Barbie brand’s fashion element as part of Brand Licensing Europe 2018.

In order to show licensee and retail partners the potential for the next stage of growth, Barbie needed to show how it inspires the limitless potential in every girl, through an immersive kids’ fashion event, cocktail reception and conference. The event was also used to launch the cultural icon’s two-part 60th anniversary campaign.

The Delivery

We brought to life the world of Barbie with a fashion show and reception event. A glossy white runway, video projections and sleek seating provided an engaging kids’ catwalk show, while Barbie’s favourite colour took centre stage with a pink carpet, a pink step-and-repeat, and sensitive pink lighting. We also ensured presentations on the technical aspects of the brand were delivered by leading company spokespeople in high definition and with crystal clear sound.

The Inside Story

Additional details, such as a living wall and entrance way that was transformed into a Barbie box, meant guests could pose like their plastic icon and enjoy the Barbie lifestyle elements just as much as the kids on the runway.

With Barbie inspiring girls to be anything from princess to president, key guests from retail juggernauts, such as Sainsbury’s and Argos, were truly immersed in the brand's world.