Azzedine Alaia: The Couturier

Azzedine Alaia: The Couturier

Exhibition Launch

Design Museum

The Brief

As a trusted and accredited production supplier at the Design Museum, we designed and produced an exclusive launch event for the ‘Azzedine Alaia: The Couturier’ exhibition.

Described as ‘the biggest fashion exhibition of the year’ by Culture Whisper, we were thrilled to produce the launch and opening night.

Our Response

The launch event was hosted in the atrium of the venue, where guests were entertained and inspired before the private view of the exhibition. We transformed the space with soft colourful lighting across all levels of the museum and its striking hyperbolic paraboloid ceiling.

A simplistic, stylish stage and backdrop were built for speeches and the official opening of the exhibition; framed by two monochrome designs from Azzedine Alaia’s collection.

The Inside Story

Conceived and co-curated with Monsieur Alaia before his death the year prior to the launch, the exhibition depicts his incredible journey from sculptor to couturier and his passion for fashion, friendship and the female body.

'My obsession is to make women beautiful. When you create with that in mind, things can’t go out of fashion.' Azzedine Alaïa

His collaborative approach earned him an esteemed client list, including Greta Garbo, Grace Jones, Michelle Obama and Rihanna.