Audi Spider-Man: Homecoming

Spider-Man & the Silver Screen


The Brief

As part of their commercial partnership with Marvel's Spider-Man: Homecoming, Audi was set to host a family-oriented private screening for a select group of Audi competition winners and VIP guests.

To immerse guests in the theme of the film, we were asked to create the world of Spider-Man at Bafta 195, for whom Audi is the Official Car Partner.


The Delivery

Bringing the world of Peter Parker to life, our teams of designers and craftsmen created and installed bespoke staging, bars, and food stations reflective of a film set and the streets of New York.

Affording a digital extension, a themed streetscape featuring authentic props was created as a photo opportunity for guests. Other elements included a Manhattan skyline, custom branded facias and gobo lighting.


The Response

Helen Ferreira-Gomes, Events Manager for Audi UK commented:

"The event was a great success. The quality and execution of the New York street scene installation was superb, an essential requirement when transforming such a prestigious venue as BAFTA 195"

Photography by Derek Bremner.


The Inside Story

As part of the film's promotional campaign, Audi released the digital short 'Driver’s Test' on YouTube which follows Tom Holland’s Peter Parker as he prepares to take his driving test. On screen, Robert Downey Jr.’s Tony Stark appeared in the Audi R8 V10 Spyder while Parker hijacks the Audi TTS Roadster.

Watch 'Driver's Test' Short
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