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Asos Brand Event
SAY CHEESE!
WAY OUT WEST FESTIVAL
The Brief
ASOS asked us to help use Sweden’s ethereal Way Out West Festival as an opportunity to grow their brand on a multi-national level.
They needed a stage that stood out among many other attractions at the festival, bringing in passers-by and giving them something to remember.
The Delivery
We wanted to help people commemorate this event, as well as helping ASOS reach more people. We worked closely with #HASHTAG to build a photo booth, with one picture for people to take away, and one to form part of a larger image which was revealed over the three days.
Creative furniture, a digital festoon light box and electronic emoji walls made sure that our display stuck out in a sea of festival colour.
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