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    Asos Brand Event



The Brief

ASOS asked us to help use Sweden’s ethereal Way Out West Festival as an opportunity to grow their brand on a multi-national level.

They needed a stage that stood out among many other attractions at the festival, bringing in passers-by and giving them something to remember.

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The Delivery

We wanted to help people commemorate this event, as well as helping ASOS reach more people. We worked closely with #HASHTAG to build a photo booth, with one picture for people to take away, and one to form part of a larger image which was revealed over the three days.

Creative furniture, a digital festoon light box and electronic emoji walls made sure that our display stuck out in a sea of festival colour.

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