ASOS - French Summer Campaign

ASOS - French Summer Campaign

"See it, Love it, Get It"

BADABOUM, PARIS

The Brief

Online fashion pioneers ASOS were looking to launch their French Summer campaign in a suitably stylish and innovative way.

They approached Event Concept to deliver a party in Paris that would showcase the best of the brand, and introduce three new French ASOS Stylists, not only to their influential guests but across the digital space too.

THE DELIVERY

The party was held at Badaboum, a fashionable music venue in the Bastille.

While the lead time was tight, we pulled out all the stops to deliver a wide range of visual solutions. We created light-boxes which were specially adapted to display campaign and Instagram images, as well as installing three bespoke iPad stands to showcase the unique talents of each stylist.

The response

The launch was attended by over 250 guests, consisting of key print and digital media, along with bloggers, influencers, musicians and stylists.

With our audio support, musical performances from JP Cooper and a host of DJs wowed the select audience. The event was a huge success, with a fantastic atmosphere on the evening and a wide reach on social media.