The House of Sparkle

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A very glittery December saw us create the world's most sparkly townhouse for a unique one-off experience available exclusively on We brought to life the creative vision of British fashion designer Christian Cowan by transforming a four-level Soho townhouse into the ‘House of Sparkle’. Guests lucky enough to book a stay were immersed in a truly unique and Insta-wow experience!

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The Lounge

Everything from floor to ceiling, including the bedroom, bathroom, closet, dining and lounge area in the four story, custom-designed townhouse celebrated all that sparkles. The accommodation embraces ebullience, opulence and shimmer – all said to be emergent fashion trends this season – with a gold glittery frontage, black and white checkerboard glitter entrance hall and twisted glittery rainbow stairwell.

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Available for booking on and accommodating up to two guests, those lucky enough to book a stay for the night were immersed in a sparkle experience. Guests were able to relax in a lounge dipped in pink glitter or shower in a bathroom amongst blue glittery clouds with giant silver sequin rain installations. A curtain of metallic streamers lead guests into the master bedroom, to a party sparkly world of metallic piñata textures, disco balls and mirror details.

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The Bedroom

A welcome hamper provided delicious drinks and snacks plus some sparkly games to get guests in the festive spirit. A selection of Christian Cowan clothes were available to try on and a makeover station full of the latest shimmery products ensured guests were given the full glitter experience. More is definitely more!

An excerpt from the press release 'Make your season bright: launches the world’s most sparkly townhouse, in collaboration with Christian Cowan' issued by Ketchum PR on 19th November 2018