NEWS

Event Concept has partnered with immersive event pioneer The House of Gastrophonic, industry leader in cocktail culture Diageo Reserve’s World Class and food architects Kofler & Kompanie to present ‘Unexpected Connections’. The kaleidoscope of exquisitely paired cocktails, music and colour will launch on 7th March at an exclusive showcase event at The Magazine restaurant in London’s Kensington Gardens.

‘Unexpected Connections’ will launch at an exclusive event on 7th March at The Magazine in London’s Kensington Gardens

‘Unexpected Connections’ explores the relationship between flavour, sound and colour frequencies across a four-course, four-way pairing of upscale cuisine and cocktails, a celebratory soundtrack and dynamic light show.

Diageo Reserve’s World Class GB Bartender of the Year 2016, Aidan Bowie, has created an exclusive cocktail menu using Diageo Reserve’s portfolio of luxury spirits. Each cocktail has been designed to meticulously match the immersive surroundings and menu curated by The Magazine’s Head Chef, Emmanuel Eger. Aidan – a highly regarded bartender at leading cocktail bar Dandelyan epitomises a Diageo Reserve World Class bartender – an individual that is at the top of his game and committed to inspiring as many people as possible to expect more from their drinking experience.

Dave Crompton, Director for The House of Gastrophonic comments: “Sound and colour are known to enhance our perception and enjoyment of flavour. ‘Unexpected Connections’ is a show – it takes the science out of the laboratory and places it firmly in the event and party space.”

Head of Marketing for Event Concept, Kane Dempsey said: “We are very proud of this partnership. Event Concept is renowned for delivering extraordinary experiences and Unexpected Connections is a showcase of innovative design and technical precision. The progressive values of our event partners closely reflect our own and we look forward to a successful collaboration.”

Sound and colour are known to enhance our perception and enjoyment of flavour

Dave Crompton, Director for The House of Gastrophonic

Head of Diageo Reserve World Class GB, Dan Dove comments: “World Class is designed to create a community of gifted bartenders that we are able to empower to transform drinking experiences and who set the latest mixology trends in the best bars worldwide.  Our new partners are innovative companies that mirror our own vision by pushing boundaries, predicting and exploring new concepts and with such a mix of expertise, knowledge and innovative thinking, I have no doubt this is going to be a ground-breaking event.”

Éadaoin McDonagh, Managing Director, Kofler & Kompanie UK said: "In the age of experiential dining and immersive event culture; Kofler & Kompanie (founders of Pret a Diner and White Rabbit Fund) continue to set the scene for culinary event creativity across the world. Our partnership with House of Gastrophonic is a hugely exciting proposition and through Unexpected Connections, we will take table culture to a whole new level.” 

‘Unexpected Connections’ will launch at an exclusive event on 7^th March at The Magazine in London’s Kensington Gardens and a consumer event is slated for later in the year.