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Barbie partners with Event Concept

Barbie partners with leading events agency for kid's fashion show

Barbie has partnered with leading creative events agency, Event Concept, to develop an immersive kid’s fashion event to be unveiled at this year’s Brand Licensing Europe. The event will be a showcase of the Barbie kid’s fashion statement, celebrating what makes the brand so iconic.

Since 1959, Barbie has inspired girls to be anything. From princess to president, astronaut to zoologist, there isn’t a plastic ceiling Barbie hasn’t broken. Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl.

When Barbie reinvents herself, the world takes notice in sales, headlines, likes and tweets and 2019 will be a blockbuster year for Barbie and partners

Lisa Weger, Head of Consumer Products, Europe, explains “ 2019 is going to be an exceptional year for Barbie; celebrating the 60th anniversary for this iconic brand is very special and we will have a range of partnerships and activations across the franchise, and around the world!

The catwalk event is a celebration of the brand’s heritage and introduces new designs, that will feature in Barbie’s Spring/Summer apparel collections across the region in 2020. It will present to our current and prospective partners, the opportunities this brand has across categories! Fashion remains core for us and is an important part of Barbie’s DNA.”