News
L’Oréal Professionnel Appoints Event Concept
L’ORÉAL COLOUR TROPHY 2018 UK GRAND FINAL
Event Concept has been appointed event production partner for the L’Oréal Colour Trophy 2018 UK Grand Final.
The L'Oréal Colour Trophy is the most prominent awards event within the hairdressing industry. This year marks the 63rd year of the longest-running live hairdressing competition, having grown from 300 attendees in 1954 to now welcoming thousands of the industry's greatest talents.
The L'Oréal Colour Trophy UK Grand Final will be held at Battersea Evolution, this June 4th, where Event Concept’s winning proposal will see the 2018 event reimagined with a focus on integrating digital technology with intelligent design to showcase the competition’s most inspirational trend-driven looks.
When L'Oréal first approached us, it was clear that they were looking to reimagine previous years’ events to create a truly extraordinary guest experience in 2018.
L'Oréal is the world's largest cosmetics company and a global authority on beauty, cosmetics, haircare and perfume. With its extensive design and technical production facilities, Event Concept is one of the UK’s leading creative events agencies with a focus on producing integrated events for premium lifestyle brands.
Adam Stanley, Account Director for Event Concept said, “We are proud to have secured the 2018 edition of this prestigious and ground-breaking event. When L'Oréal first approached us, it was clear that they were looking to reimagine previous years’ events to create a truly extraordinary guest experience in 2018. Our design for the event draws heavily on combining innovative materials with leading event technology”
Alison Williams, Head of Events for L'Oréal Professional Products UK and Republic of Ireland said, “We are excited to partner with Event Concept for the L’Oréal Colour Trophy 2018 UK Grand Final. It’s clear they are experts at producing innovatively designed large-scale events that ultimately create a memorable guest experience”.
The L'Oréal Colour Trophy UK Grand Final will be held at Battersea Evolution on June 4th 2018