14 Dec 2022

We’re pleased to announce the appointment of Layla Holland in the newly created role of Head of Creative.

Layla is responsible for devising creative strategies to ensure our client's objectives are met, as well as overseeing the teams’ creative output to guarantee we are exercising creative ingenuity and delivering with the excellence and creative flair for which we are known. 

Layla brings years of both B2C and B2B event experience, as well as a strong background in experiential marketing with a focus on immersive spatial design. She has worked with world-renowned brands from a diverse range of sectors, including LinkedIn, Facebook, Mastercard, Twitch, Argos, and Trinny London. 

With an end-to-end view of each project, Layla brings strong strategic thinking skills to get under the skin of briefs, devising creative strategies that deliver results for our clients. She then pushes creative boundaries at each creative stage – from initial conception and 2D designs to 3D visuals and final artwork. Her unique storytelling approach captures audiences from the very first event touchpoint, such as an invitation or event promo, to event delivery, to post-event comms. 

The addition of this role allows us to push ourselves even further when it comes to driving creative boundaries, storytelling, and creating immersive worlds for our audiences to experience. We are thrilled to have Layla join the already exceptional creative team. 

Layla has said: 

I’m thrilled to join the industry powerhouse that is Event Concept! It’s very inspiring to be surrounded by so many passionate people who deeply care about creating breathtaking work for their clients! I’m excited to bring my background in brand experiences to the table and demonstrate pushing the boundaries of what the phrase ‘immersive events’ truly means and why it matters. Heading up EC’s Creative Department is a privilege and I’m really looking forward to watching the creative team grow and thrive!

Jessica MacGillivray, Client Director, says of the appointment: “Having Layla on board is going to massively further our commitment to providing our clients with creatively innovative experiences. Not only is she a very talented Creative who constantly thinks outside of the box, she is an articulate communicator who will complement and work well alongside our gifted creatives to deliver some amazing projects.”  

Have a creative challenge you would like us to solve? Get in touch today!