London’s great and good of the world's of art, fashion and music were gathered once again at the annual V&A Summer Party, in partnership with Harrods, and the museum entrusted Event Concept to produce this celebration for the third year in a row. Our brief was to produce a stylish evening befitting of the British creativity being celebrated and to create a sculptural statement for the new entrance via the recently opened Exhibition Road Quarter.
Incorporating elements from sponsors Harrods' iconic store throughout the design, we created a 3m x 4m V&A logo to great guests which included the bulbs that famously decorate the world-renowned store's exterior. Within the sunlit courtyard of the John Madejski Garden we provided full event production which included bespoke bars and food stations, technical production and building a stage in the central pond for a series of exciting performances.
The event, hosted in partnership with Harrods, was attended by a star-studded guest list including Bianca Jagger, Brooklyn Beckham, Ciara, Princess Beatrice, Zadie Smith, and artist Grayson Perry. Lady Mary Charteris warmed up the crowd with a DJ set, before Tom Grennan performed on the floating stage.
Introducing the experts, specialists and technicians that made this event spectacular. Their precision and attention to detail is what made this event successful.