Tate Modern – Lichtenstein Launch

Ben-Day Dream


The Brief

Tate Modern’s “Lichtenstein: A Retrospective” was the first full-scale show of this great American pop artist in over twenty years. It would bring together 125 of his most definitive paintings and sculptures, and reassesses his enduring legacy. We were briefed to design and deliver a launch party in the gallery that reflected the excitement, vibrancy and artistry of his work.


Bespoke lighting design by Event Concept elevated a private view and evening reception into a work of art. The artist was renowned for the use of Ben-Day dots in his artwork – a printing technique made famous by its use in comic books. Inspired by this, we delivered an impressive display of dots with light, creating a Lichtenstein-inspired ambience which proved a popular talking point for guests.

The inside story

Event Concept Production Designer, Anthony Van-Sertima, had a firm grasp on what the client wanted to achieve. “I decided the best way to achieve a signature Lichtenstein look would be to project a series of Ben-Day dots onto the vast floor space using stencils – known as gobos – placed over a light source. I drew my colour palette from Lichtenstein’s works.”



custom designed gobos


gallery concourses


works of art

The team

Introducing the experts, specialists and technicians that made this event spectacular. Their precision and attention to detail is what made this event successful.

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