Newbie - Pop Up Retail

A Swedish Safari



The Brief

The Swedish lifestyle brand Newbie, which focuses on organic baby, toddler and kids clothing, sought to immerse their customers in their new safari and summer meadow collections through for an experiential pop-up space on the King’s Road. They invited us to take over an area of the space in West London and transform it into an ethereal wonderland.

The Delivery

Taking inspiration from the Newbie safari and summer meadow collections, Event Concept merged the idea of florals and trees with fun colours and animal props. We combined these themes in a seamless and beautiful way with large trees stretched across the space and tall grasses to add texture. Delightful elephant and warthog props lined the wall, material pom-poms hung from branches, and comfy seating encouraged visitors to be full immersed. 

The Inside Story

Our sister company and florist Veevers Carter provided the floral and plant arrangements for the event. A mixture of grasses, including pampas and quaking sea oat, created the base of the floral design with interesting textures and neutral colours, while Icelandic poppies, cornflowers, irises, spray roses, foxgloves and catkins created a softer, meadow garden feel.

The Team

Introducing the experts, specialists and technicians that made this event spectacular. Their precision and attention to detail is what made this event successful.

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