One of the world’s most prominent hair salons, Mahogany Hairdressing, were set to attend the UK industry’s biggest trade show Salon International. The Mahogany Creative Team were to showcase their groundbreaking cutting and colouring techniques and showcase their latest Spring/Summer 2018 collection through a series of seminars. Our challenge was to create an engaging live experience to match.
We produced a sleek and contemporary catwalk for the live seminar within the South Gallery Rooms of the Excel centre. Our lighting, video and audio experts created a memorable live experience and with their technical precision ensured it was delivered seamlessly. All elements combined to ensure the creativity of the Mahogany Hairdressing teams was centre stage.
Over 400 brands and salons exhibit at Salon International, making it one of the biggest events for the Industry. The expo includes stands, seminars, live demonstrations and HJ's British Hairdressing Awards Gallery, where attendees can see the work of finalists in the awards. With so much activity brands who place emphasis on innovative stand design pave the way for a memorable exchange with their target audience.
Introducing the experts, specialists and technicians that made this event spectacular. Their precision and attention to detail is what made this event successful.