Kat Von D - Press Day

"Edgy and Exquisite"


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The Brief

Kat Von D shot to fame because of her exquisite artistry and edgy persona, so when Dowal Walker asked us to capture that image for a UK launch of her make-up range we were only too excited to get going. The press would be gathered at the spectacularly gothic Two Temple place, and we had just four weeks to be ready for them.


"It was a true privilege to be working on such an exciting event. There was a real opportunity to be exceptionally creative, from both the overall event design, through to the finer details. It was a wonderful event and we're really proud to have worked with all involved."

Alice Dapling, Senior Production Designer

The Delivery

While the lead-time was tricky we created an event that would last in the minds of its guests for months. We provided full event production, with every aspect created bespoke for Kat Von D; from the 8000 roses to the handcrafted vegan menu. The result was a display of an abundance of creativity that captured the true style of the brand.

The Response

The guests loved the artistic talent and planning shown. Ali Pugh of Dowal Walker said, 'The production Event Concept delivered for the UK Press Launch of Kat Von D Beauty was outstanding, the creative realisation of the brief was simply stunning. The team dedicated to the event could not have been more professional, flexible, efficient and solution focused.'


Event Concept go beyond traditional event management.

Ali Pugh, Dowal Walker

The Inside Story

The lead turnaround time was very slim for an event where we were taking full control of production and management, but we recognised that there was a real opportunity to be exceptionally creative; from the overall event design through to the finer details. This gave us the platform to craft an exceptional and unique event.

Facts & Figures




7.5T trucks onsite


bespoke coffin displays


concept 6SD uplights in red

The Team

Introducing the experts, specialists and technicians that made this event spectacular. Their precision and attention to detail is what made this event successful.