Joules - A/W '17 Press Day



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The Brief

We returned to Fitzrovia’s Oui 2 Rooms with quintessentially British family lifestyle brand Joules, for their Autumn Winter 2017 press launch. Our brief was to create the world of the brand around the setting of the British countryside and the railways that transport us across it. All the while bringing that pop of colour that Joules is famous for.

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The Delivery

Our team of designers and our in-house craftsmen created a range of custom sets and props all drawing on Britain’s railways including a toy train on train tracks. Different themed spaces were designed throughout Fitzrovia's stunning Oui 2 Rooms to profile Joules' different lines, from menswear to home-ware.

The Response

The event was attended by over 150 press and the client commented on how well guests responded to our designs. Senior Production Designer Kate Henshaw commented ‘it was an absolute pleasure to work again alongside Joules, and to create their world for the second press launch in a row’


The Team

Introducing the experts, specialists and technicians that made this event spectacular. Their precision and attention to detail is what made this event successful. 

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