19 GREEK STREET, SOHO
Online travel website Booking.com challenged us to create the world's most sparkly townhouse, a unique one-off experience available exclusively on Booking.com. We were asked to bring to life the creative vision of British fashion designer Christian Cowan by transforming a four-level Soho townhouse into the ‘House of Sparkle’. Guests luckyenough to book a stay for the night were immersed in a truly unique and sparkly experience.
Working with Christian Cowan we ensured each space had a wow- factor, whilst also turning a blank canvas event space into a unique one-off accommodation experience. Over the course of one day we transformed the exterior of the venue with 36,000 gold sequins and bucket loads of glitter and shimmer on everything from cushions and curtains to champagne flutes, turning a 2,000 square foot, four storey, townhouse into an immersive experience unlike any other.
Two guests per night were invited to relax in this magical glitter world and on arrival received a welcome gift of delicious drinks, snacks and sparkly games. Not only that, guests received a selection of clothes designed by Christian Cowan, who has famously dressed the likes of Beyoncé, Cardi B and Lady Gaga, as well as a glitter make over at a makeover station.
Introducing the experts, specialists and technicians that made this event spectacular. Their precision and attention to detail is what made this event successful.