Farfetch Press Day - Sydney

Where Digital Meets Fashion


The brief

Farfetch brings together the world’s best independent boutiques online, offering a vast selection of designer pieces curated by some of the most renowned, exciting and unique buyers in fashion. So when they asked us to deliver a creative concept for their Press Day in Sydney, we knew it had to be extraordinary.

The delivery

Creative Producer Susanne Lumb designed and developed a concept that was as contemporary and experimental as the Farfetch brand. The result was an inventive and fun event, where ‘Digital meets Fashion’. A number of installations were created to display the latest fashion must-haves, culminating in a playful, interactive and engaging experience.

The inside story

Susanne’s installations included a mesmerising bespoke created kaleidoscope-inspired video to showcase new jewellery. In addition, a cleverly faceted mirror-room created artistic and abstract impressions of the most sought after shoe ranges. An iPad wall exhibited Farfetch’s beautifully edited menswear range, allowing guests and the press to be their own stylist for the day.

The Team

Introducing the experts, specialists and technicians that made this event spectacular. Their precision and attention to detail is what made this event successful.

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