DIOR, COVENT GARDEN
When it comes to floral installations, Dior’s Covent Garden boutique knows that the experts at Veevers Carter consistently deliver something special. They asked us to create a spectacular, romantic and memorable Valentine’s Day display to celebrate the launch of their Miss Dior Blooming Bouquet fragrance.
Floral designer Donald Radovich created a stunning oversized replica of the Blooming Bouquet bottle made entirely from beautiful florals. In addition to this amazing installation, we dressed the façade of the boutique with a mix of fresh and faux florals, creating a real impact that drew crowds to the boutique.
The installation was in situ from 13th – 15th February – perfectly timed for Valentine’s Day. Our work caused a real buzz amongst shoppers in Covent Garden, with people queuing to pose for photos next to the stunning floral displays.
The flowers were specially chosen to reflect the notes of the fragrance. They included fresh blush peonies and white musk, interspersed with garden roses, clusters of hydrangeas and gardenia foliage.
Introducing the experts, specialists and technicians that made this event spectacular. Their precision and attention to detail is what made this event successful.